One of my favorite brands by the king of merchandising himself, Ralph Lauren is Rugby. Introduced to me by my professor this summer at FIT, the brand has clothing targeted towards a younger, somewhat high-class generation. The clothes are the same country club-like style that Lauren himself usually has, but with a somewhat teenage twist to it.
The clothes don't come cheap however. The dress on the left is $105. Most of their stuff is in the $60-$200 range. But one thing that I do love about Rugby's website are the clothes you can customize such as hoodies and polos.
To customize your own clothes or just browse through the merchandise go to www.rugby.com. If you live in the NYC area, check out their store in Flatiron.
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